In the beginning of April 2011 Microsoft Corp appointed Beattie McGuiness Bungay to work towards the promotion of the Internet explorer 9 in the UK which was launched as the 'full on' which was lead and supported by many outdoor executions in Europe. Upon some research which was carried out by our blog author Jessica Wight and has found it good to share with you the 7 P's used by Beattie McGuiness Bungay to promote the Internet Explorer Browser .
Originally posted by: Jessica Wight
Originally posted by: Jessica Wight
The
7 P’s that Beattie Mcguiness Bungay used for their promotional campaign and how
it can affect your subtitling company:
- Product:
The product for the ‘Full on’ campaign that
Beattie Mcguniess Bungay is promoting is Internet explorer 9.
Internet Explorer 9 is an internet browser
developed by Microsoft. The changes that Mcguiness Bungay highlight within
their ‘full on’ campaign to the new internet explorer 9 as opposed to their
previous product is that speed of usage is faster, navigation is simpler, and the user interface is more inviting.
This is more appealing to customers and
gives them a reason to download the product because; it is an upgraded and
improved version of the previous product. With new features that may intrigue
customers.
- Place:
The place in which the ‘Full-on’ campaign
is promoted is not physical; the
product that Beattie Mcguiness is promoting is available for download through
the Microsoft website which is accessible through the use of an internet
browser. This is convenient for customers due to the fact that the product is
downloadable at the click of a mouse.
- People:
The ‘Full-on’ Campaign is aimed at all
users of the internet, this can range from 10 year olds all the way up until 60
year olds. As well as the following from the audience in which they gathered
using the music producer Alex Claire.
- Promotion:
Beatie Mcguiness focuses heavily on
promotion for The ‘Full-on’ Campaign. The firm uses TV, Online and billboards
as their main sources to attract their intended audience to download IE9.
P’s
that were not used by Beattie Mcguniess Bungay
Price, place and processes as the firm did
not use any services to sell their products. The full-on campaign was free as customers
did not have to pay for anything, as it is free to download the internet
browser.
AIDA
(Attract, interest, desire and action):
- Attract:
The way the firm has gone about attracting
customers is through the use of a music producer Alex Claire. What this does is
attract customers because they may like the producer so they will be intrigued
in the product and why they are promoting it. As well as that, they have given
the commercial a powerful feel and used a range of colours and visual effects
to make the advertisements attractive.
- Interest:
The way the firm caught the firm’s interest
through how they advertised the product, through use of the editing, music and
empowering feel they gave the advertisements of this products. As well as on
their websites using phrases that intrigue customers such as, ‘full on power’
and ‘the web has just gone full on’
- Desire:
The firm created a desire for the product
through the features they introduced and the upgrade. As well as their constant
usage of the phrase ‘full on’, this intrigued and interested customers. Because
they may have wanted to see how the product worked and to which extend this
‘full on’ phrase was visible within the product.
- Action:
This is done through the customers and
potential customers going online and downloading the product through the
interest and desire the promotional campaign sparked through the advertising
they did for the product.
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